When Apple announced Apple Pay I was excited to learn that I hit all the requirements to try it out of the gate. Chase bank was one of the launch partners as was Visa and I happen to have an Amazon Rewards Visa card. Turns out that it looks like Amazon specifically opted out of allowing their card to participate. I love Amazon. I really do, but it’s a real shame that large successful companies like them feel like these petty actions actually make a difference in terms of competition.

I mean let’s say Amazon actually is working on their own mobile payments system or let’s say they’re just bitter that they can’t allow their customers to purchase books natively on the Amazon Kindle App due to Apple’s limitations for in app purchasing. That’s fine but the way you come across to your customers is less than flattering. The end result is that people who switch to another credit card that will support Apple Pay are left with a sour taste in regards to your business practices. 

While I highly doubt that a few thousand early adopters (I’m guessing here) switching to a supported card garners any attention within Amazon but the way they come off may.

I really hope I’m jumping to conclusions here and that perhaps in the near future the Amazon Rewards card is supported by Apple Pay. If anyone has any insider knowledge on this blatantly missing Chase card please let me know so I can stand corrected.

In the meantime I have a credit card that does support Apple Pay in the mail on its way to me.

UPDATE: Interesting comment on HN with some possible good news. In summary it may be supported soon. Fingers crossed.