A great write up by MG Siegler. This paragraph alone is so spot on it makes me weep.

Apple is not and will not change things just for the sake of change. And while some may now be clamoring for this change, the paradox is that if Apple did make some big changes, many of the same people would bitch and moan about them. Apple is smart enough to know that in this case, most people don’t really want change, they just think that they do because that’s the easiest way to perceive value: visual newness.

Read it in it’s entirety and then archive it like I did 🙂

Leave a Comment